diff --git a/drivers/net/bnxt/bnxt_ethdev.c b/drivers/net/bnxt/bnxt_ethdev.c
index da0486c62..e44df1881 100644
--- a/drivers/net/bnxt/bnxt_ethdev.c
+++ b/drivers/net/bnxt/bnxt_ethdev.c
@@ -3753,6 +3753,46 @@ static int bnxt_alloc_stats_mem(struct bnxt *bp)
 	return 0;
 }
 
+static int bnxt_setup_mac_addr(struct rte_eth_dev *eth_dev)
+{
+	struct bnxt *bp = eth_dev->data->dev_private;
+	int rc = 0;
+
+	eth_dev->data->mac_addrs = rte_zmalloc("bnxt_mac_addr_tbl",
+					       RTE_ETHER_ADDR_LEN *
+					       bp->max_l2_ctx,
+					       0);
+	if (eth_dev->data->mac_addrs == NULL) {
+		PMD_DRV_LOG(ERR, "Failed to alloc MAC addr tbl\n");
+		return -ENOMEM;
+	}
+
+	if (bnxt_check_zero_bytes(bp->dflt_mac_addr, RTE_ETHER_ADDR_LEN)) {
+		if (BNXT_PF(bp))
+			return -EINVAL;
+
+		/* Generate a random MAC address, if none was assigned by PF */
+		PMD_DRV_LOG(INFO, "VF MAC address not assigned by Host PF\n");
+		bnxt_eth_hw_addr_random(bp->mac_addr);
+		PMD_DRV_LOG(INFO,
+			    "Assign random MAC:%02X:%02X:%02X:%02X:%02X:%02X\n",
+			    bp->mac_addr[0], bp->mac_addr[1], bp->mac_addr[2],
+			    bp->mac_addr[3], bp->mac_addr[4], bp->mac_addr[5]);
+
+		rc = bnxt_hwrm_set_mac(bp);
+		if (!rc)
+			memcpy(&bp->eth_dev->data->mac_addrs[0], bp->mac_addr,
+			       RTE_ETHER_ADDR_LEN);
+		return rc;
+	}
+
+	/* Copy the permanent MAC from the FUNC_QCAPS response */
+	memcpy(bp->mac_addr, bp->dflt_mac_addr, RTE_ETHER_ADDR_LEN);
+	memcpy(&eth_dev->data->mac_addrs[0], bp->mac_addr, RTE_ETHER_ADDR_LEN);
+
+	return rc;
+}
+
 #define ALLOW_FUNC(x)	\
 	{ \
 		uint32_t arg = (x); \
@@ -3840,28 +3880,10 @@ bnxt_dev_init(struct rte_eth_dev *eth_dev)
 		rc = -EBUSY;
 		goto error_free;
 	}
-	eth_dev->data->mac_addrs = rte_zmalloc("bnxt_mac_addr_tbl",
-					RTE_ETHER_ADDR_LEN * bp->max_l2_ctx, 0);
-	if (eth_dev->data->mac_addrs == NULL) {
-		PMD_DRV_LOG(ERR,
-			"Failed to alloc %u bytes needed to store MAC addr tbl",
-			RTE_ETHER_ADDR_LEN * bp->max_l2_ctx);
-		rc = -ENOMEM;
-		goto error_free;
-	}
 
-	if (bnxt_check_zero_bytes(bp->dflt_mac_addr, RTE_ETHER_ADDR_LEN)) {
-		PMD_DRV_LOG(ERR,
-			    "Invalid MAC addr %02X:%02X:%02X:%02X:%02X:%02X\n",
-			    bp->dflt_mac_addr[0], bp->dflt_mac_addr[1],
-			    bp->dflt_mac_addr[2], bp->dflt_mac_addr[3],
-			    bp->dflt_mac_addr[4], bp->dflt_mac_addr[5]);
-		rc = -EINVAL;
+	rc = bnxt_setup_mac_addr(eth_dev);
+	if (rc)
 		goto error_free;
-	}
-	/* Copy the permanent MAC from the qcap response address now. */
-	memcpy(bp->mac_addr, bp->dflt_mac_addr, sizeof(bp->mac_addr));
-	memcpy(&eth_dev->data->mac_addrs[0], bp->mac_addr, RTE_ETHER_ADDR_LEN);
 
 	/* THOR does not support ring groups.
 	 * But we will use the array to save RSS context IDs.
diff --git a/drivers/net/bnxt/bnxt_hwrm.c b/drivers/net/bnxt/bnxt_hwrm.c
index f691922bd..a9356c6b8 100644
--- a/drivers/net/bnxt/bnxt_hwrm.c
+++ b/drivers/net/bnxt/bnxt_hwrm.c
@@ -4607,3 +4607,28 @@ int bnxt_hwrm_tunnel_redirect_info(struct bnxt *bp, uint8_t tun_type,
 
 	return rc;
 }
+
+int bnxt_hwrm_set_mac(struct bnxt *bp)
+{
+	struct hwrm_func_vf_cfg_output *resp = bp->hwrm_cmd_resp_addr;
+	struct hwrm_func_vf_cfg_input req = {0};
+	int rc = 0;
+
+	if (!BNXT_VF(bp))
+		return 0;
+
+	HWRM_PREP(req, FUNC_VF_CFG, BNXT_USE_CHIMP_MB);
+
+	req.enables =
+		rte_cpu_to_le_32(HWRM_FUNC_VF_CFG_INPUT_ENABLES_DFLT_MAC_ADDR);
+	memcpy(req.dflt_mac_addr, bp->mac_addr, RTE_ETHER_ADDR_LEN);
+
+	rc = bnxt_hwrm_send_message(bp, &req, sizeof(req), BNXT_USE_CHIMP_MB);
+
+	HWRM_CHECK_RESULT();
+
+	memcpy(bp->dflt_mac_addr, bp->mac_addr, RTE_ETHER_ADDR_LEN);
+	HWRM_UNLOCK();
+
+	return rc;
+}
diff --git a/drivers/net/bnxt/bnxt_hwrm.h b/drivers/net/bnxt/bnxt_hwrm.h
index e35462cb4..37aaa1a9e 100644
--- a/drivers/net/bnxt/bnxt_hwrm.h
+++ b/drivers/net/bnxt/bnxt_hwrm.h
@@ -196,4 +196,5 @@ int bnxt_hwrm_tunnel_redirect_free(struct bnxt *bp, uint8_t type);
 int bnxt_hwrm_tunnel_redirect_query(struct bnxt *bp, uint32_t *type);
 int bnxt_hwrm_tunnel_redirect_info(struct bnxt *bp, uint8_t tun_type,
 				   uint16_t *dst_fid);
+int bnxt_hwrm_set_mac(struct bnxt *bp);
 #endif
diff --git a/drivers/net/bnxt/bnxt_util.c b/drivers/net/bnxt/bnxt_util.c
index 7d3342719..dda40af28 100644
--- a/drivers/net/bnxt/bnxt_util.c
+++ b/drivers/net/bnxt/bnxt_util.c
@@ -4,6 +4,7 @@
  */
 
 #include <inttypes.h>
+#include <rte_ether.h>
 
 #include "bnxt_util.h"
 
@@ -16,3 +17,13 @@ int bnxt_check_zero_bytes(const uint8_t *bytes, int len)
 			return 0;
 	return 1;
 }
+
+void bnxt_eth_hw_addr_random(uint8_t *mac_addr)
+{
+	rte_eth_random_addr(mac_addr);
+
+	/* Set Organizationally Unique Identifier (OUI) prefix */
+	mac_addr[0] = 0x00;
+	mac_addr[1] = 0x0a;
+	mac_addr[2] = 0xf7;
+}
diff --git a/drivers/net/bnxt/bnxt_util.h b/drivers/net/bnxt/bnxt_util.h
index 2378833cc..9f1868a78 100644
--- a/drivers/net/bnxt/bnxt_util.h
+++ b/drivers/net/bnxt/bnxt_util.h
@@ -7,5 +7,6 @@
 #define _BNXT_UTIL_H_
 
 int bnxt_check_zero_bytes(const uint8_t *bytes, int len);
+void bnxt_eth_hw_addr_random(uint8_t *mac_addr);
 
 #endif /* _BNXT_UTIL_H_ */
