diff --git a/drivers/net/bnxt/bnxt_rxtx_vec_sse.c b/drivers/net/bnxt/bnxt_rxtx_vec_sse.c
index 31457300a7..d0e7910e77 100644
--- a/drivers/net/bnxt/bnxt_rxtx_vec_sse.c
+++ b/drivers/net/bnxt/bnxt_rxtx_vec_sse.c
@@ -490,7 +490,7 @@ bnxt_xmit_pkts_vec(void *tx_queue, struct rte_mbuf **tx_pkts,
 	return nb_sent;
 }
 
-int __attribute__((cold))
+int __rte_cold
 bnxt_rxq_vec_setup(struct bnxt_rx_queue *rxq)
 {
 	uintptr_t p;
diff --git a/drivers/net/fm10k/fm10k_ethdev.c b/drivers/net/fm10k/fm10k_ethdev.c
index 581c690b18..f537ab2862 100644
--- a/drivers/net/fm10k/fm10k_ethdev.c
+++ b/drivers/net/fm10k/fm10k_ethdev.c
@@ -2958,7 +2958,7 @@ fm10k_xmit_pkts_vec(void *tx_queue, struct rte_mbuf **tx_pkts,
 	return nb_tx;
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 fm10k_set_tx_function(struct rte_eth_dev *dev)
 {
 	struct fm10k_tx_queue *txq;
@@ -3007,7 +3007,7 @@ fm10k_set_tx_function(struct rte_eth_dev *dev)
 	}
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 fm10k_set_rx_function(struct rte_eth_dev *dev)
 {
 	struct fm10k_dev_info *dev_info =
diff --git a/drivers/net/fm10k/fm10k_rxtx_vec.c b/drivers/net/fm10k/fm10k_rxtx_vec.c
index d76dfd16fd..eff3933b5c 100644
--- a/drivers/net/fm10k/fm10k_rxtx_vec.c
+++ b/drivers/net/fm10k/fm10k_rxtx_vec.c
@@ -203,7 +203,7 @@ fm10k_desc_to_pktype_v(__m128i descs[4], struct rte_mbuf **rx_pkts)
 #define fm10k_desc_to_pktype_v(desc, rx_pkts) do {} while (0)
 #endif
 
-int __attribute__((cold))
+int __rte_cold
 fm10k_rx_vec_condition_check(struct rte_eth_dev *dev)
 {
 #ifndef RTE_LIBRTE_IEEE1588
@@ -231,7 +231,7 @@ fm10k_rx_vec_condition_check(struct rte_eth_dev *dev)
 #endif
 }
 
-int __attribute__((cold))
+int __rte_cold
 fm10k_rxq_vec_setup(struct fm10k_rx_queue *rxq)
 {
 	uintptr_t p;
@@ -349,7 +349,7 @@ fm10k_rxq_rearm(struct fm10k_rx_queue *rxq)
 	FM10K_PCI_REG_WRITE(rxq->tail_ptr, rx_id);
 }
 
-void __attribute__((cold))
+void __rte_cold
 fm10k_rx_queue_release_mbufs_vec(struct fm10k_rx_queue *rxq)
 {
 	const unsigned mask = rxq->nb_desc - 1;
@@ -695,13 +695,13 @@ static const struct fm10k_txq_ops vec_txq_ops = {
 	.reset = fm10k_reset_tx_queue,
 };
 
-void __attribute__((cold))
+void __rte_cold
 fm10k_txq_vec_setup(struct fm10k_tx_queue *txq)
 {
 	txq->ops = &vec_txq_ops;
 }
 
-int __attribute__((cold))
+int __rte_cold
 fm10k_tx_vec_condition_check(struct fm10k_tx_queue *txq)
 {
 	/* Vector TX can't offload any features yet */
@@ -864,7 +864,7 @@ fm10k_xmit_fixed_burst_vec(void *tx_queue, struct rte_mbuf **tx_pkts,
 	return nb_pkts;
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 fm10k_reset_tx_queue(struct fm10k_tx_queue *txq)
 {
 	static const struct fm10k_tx_desc zeroed_desc = {0};
diff --git a/drivers/net/i40e/i40e_rxtx.c b/drivers/net/i40e/i40e_rxtx.c
index fd1ae80da8..b85758e079 100644
--- a/drivers/net/i40e/i40e_rxtx.c
+++ b/drivers/net/i40e/i40e_rxtx.c
@@ -3093,7 +3093,7 @@ i40e_get_recommend_rx_vec(bool scatter)
 			 i40e_recv_pkts_vec;
 }
 
-void __attribute__((cold))
+void __rte_cold
 i40e_set_rx_function(struct rte_eth_dev *dev)
 {
 	struct i40e_adapter *ad =
@@ -3208,7 +3208,7 @@ i40e_rx_burst_mode_get(struct rte_eth_dev *dev, __rte_unused uint16_t queue_id,
 	return ret;
 }
 
-void __attribute__((cold))
+void __rte_cold
 i40e_set_tx_function_flag(struct rte_eth_dev *dev, struct i40e_tx_queue *txq)
 {
 	struct i40e_adapter *ad =
@@ -3259,7 +3259,7 @@ i40e_get_recommend_tx_vec(void)
 	return i40e_xmit_pkts_vec;
 }
 
-void __attribute__((cold))
+void __rte_cold
 i40e_set_tx_function(struct rte_eth_dev *dev)
 {
 	struct i40e_adapter *ad =
@@ -3337,7 +3337,7 @@ i40e_tx_burst_mode_get(struct rte_eth_dev *dev, __rte_unused uint16_t queue_id,
 	return ret;
 }
 
-void __attribute__((cold))
+void __rte_cold
 i40e_set_default_ptype_table(struct rte_eth_dev *dev)
 {
 	struct i40e_adapter *ad =
@@ -3348,7 +3348,7 @@ i40e_set_default_ptype_table(struct rte_eth_dev *dev)
 		ad->ptype_tbl[i] = i40e_get_default_pkt_type(i);
 }
 
-void __attribute__((cold))
+void __rte_cold
 i40e_set_default_pctype_table(struct rte_eth_dev *dev)
 {
 	struct i40e_adapter *ad =
diff --git a/drivers/net/i40e/i40e_rxtx_vec_altivec.c b/drivers/net/i40e/i40e_rxtx_vec_altivec.c
index 310ce1ee2d..5fa92bf924 100644
--- a/drivers/net/i40e/i40e_rxtx_vec_altivec.c
+++ b/drivers/net/i40e/i40e_rxtx_vec_altivec.c
@@ -591,25 +591,25 @@ i40e_xmit_fixed_burst_vec(void *tx_queue, struct rte_mbuf **tx_pkts,
 	return nb_pkts;
 }
 
-void __attribute__((cold))
+void __rte_cold
 i40e_rx_queue_release_mbufs_vec(struct i40e_rx_queue *rxq)
 {
 	_i40e_rx_queue_release_mbufs_vec(rxq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 i40e_rxq_vec_setup(struct i40e_rx_queue *rxq)
 {
 	return i40e_rxq_vec_setup_default(rxq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 i40e_txq_vec_setup(struct i40e_tx_queue __rte_unused * txq)
 {
 	return 0;
 }
 
-int __attribute__((cold))
+int __rte_cold
 i40e_rx_vec_dev_conf_condition_check(struct rte_eth_dev *dev)
 {
 	return i40e_rx_vec_dev_conf_condition_check_default(dev);
diff --git a/drivers/net/i40e/i40e_rxtx_vec_neon.c b/drivers/net/i40e/i40e_rxtx_vec_neon.c
index deb185fe2f..d7d6decafd 100644
--- a/drivers/net/i40e/i40e_rxtx_vec_neon.c
+++ b/drivers/net/i40e/i40e_rxtx_vec_neon.c
@@ -569,25 +569,25 @@ i40e_xmit_fixed_burst_vec(void *tx_queue, struct rte_mbuf **tx_pkts,
 	return nb_pkts;
 }
 
-void __attribute__((cold))
+void __rte_cold
 i40e_rx_queue_release_mbufs_vec(struct i40e_rx_queue *rxq)
 {
 	_i40e_rx_queue_release_mbufs_vec(rxq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 i40e_rxq_vec_setup(struct i40e_rx_queue *rxq)
 {
 	return i40e_rxq_vec_setup_default(rxq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 i40e_txq_vec_setup(struct i40e_tx_queue __rte_unused *txq)
 {
 	return 0;
 }
 
-int __attribute__((cold))
+int __rte_cold
 i40e_rx_vec_dev_conf_condition_check(struct rte_eth_dev *dev)
 {
 	return i40e_rx_vec_dev_conf_condition_check_default(dev);
diff --git a/drivers/net/i40e/i40e_rxtx_vec_sse.c b/drivers/net/i40e/i40e_rxtx_vec_sse.c
index 6ab0bb0d32..698518349f 100644
--- a/drivers/net/i40e/i40e_rxtx_vec_sse.c
+++ b/drivers/net/i40e/i40e_rxtx_vec_sse.c
@@ -738,25 +738,25 @@ i40e_xmit_fixed_burst_vec(void *tx_queue, struct rte_mbuf **tx_pkts,
 	return nb_pkts;
 }
 
-void __attribute__((cold))
+void __rte_cold
 i40e_rx_queue_release_mbufs_vec(struct i40e_rx_queue *rxq)
 {
 	_i40e_rx_queue_release_mbufs_vec(rxq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 i40e_rxq_vec_setup(struct i40e_rx_queue *rxq)
 {
 	return i40e_rxq_vec_setup_default(rxq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 i40e_txq_vec_setup(struct i40e_tx_queue __rte_unused *txq)
 {
 	return 0;
 }
 
-int __attribute__((cold))
+int __rte_cold
 i40e_rx_vec_dev_conf_condition_check(struct rte_eth_dev *dev)
 {
 	return i40e_rx_vec_dev_conf_condition_check_default(dev);
diff --git a/drivers/net/iavf/iavf_rxtx_vec_sse.c b/drivers/net/iavf/iavf_rxtx_vec_sse.c
index b978cc6e05..a08e0e497f 100644
--- a/drivers/net/iavf/iavf_rxtx_vec_sse.c
+++ b/drivers/net/iavf/iavf_rxtx_vec_sse.c
@@ -641,13 +641,13 @@ iavf_xmit_pkts_vec(void *tx_queue, struct rte_mbuf **tx_pkts,
 	return nb_tx;
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 iavf_rx_queue_release_mbufs_sse(struct iavf_rx_queue *rxq)
 {
 	_iavf_rx_queue_release_mbufs_vec(rxq);
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 iavf_tx_queue_release_mbufs_sse(struct iavf_tx_queue *txq)
 {
 	_iavf_tx_queue_release_mbufs_vec(txq);
@@ -661,27 +661,27 @@ static const struct iavf_txq_ops sse_vec_txq_ops = {
 	.release_mbufs = iavf_tx_queue_release_mbufs_sse,
 };
 
-int __attribute__((cold))
+int __rte_cold
 iavf_txq_vec_setup(struct iavf_tx_queue *txq)
 {
 	txq->ops = &sse_vec_txq_ops;
 	return 0;
 }
 
-int __attribute__((cold))
+int __rte_cold
 iavf_rxq_vec_setup(struct iavf_rx_queue *rxq)
 {
 	rxq->ops = &sse_vec_rxq_ops;
 	return iavf_rxq_vec_setup_default(rxq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 iavf_rx_vec_dev_check(struct rte_eth_dev *dev)
 {
 	return iavf_rx_vec_dev_check_default(dev);
 }
 
-int __attribute__((cold))
+int __rte_cold
 iavf_tx_vec_dev_check(struct rte_eth_dev *dev)
 {
 	return iavf_tx_vec_dev_check_default(dev);
diff --git a/drivers/net/ice/ice_rxtx.c b/drivers/net/ice/ice_rxtx.c
index 045680533f..56da27f996 100644
--- a/drivers/net/ice/ice_rxtx.c
+++ b/drivers/net/ice/ice_rxtx.c
@@ -2944,7 +2944,7 @@ ice_xmit_pkts_simple(void *tx_queue,
 	return nb_tx;
 }
 
-void __attribute__((cold))
+void __rte_cold
 ice_set_rx_function(struct rte_eth_dev *dev)
 {
 	PMD_INIT_FUNC_TRACE();
@@ -3054,7 +3054,7 @@ ice_rx_burst_mode_get(struct rte_eth_dev *dev, __rte_unused uint16_t queue_id,
 	return ret;
 }
 
-void __attribute__((cold))
+void __rte_cold
 ice_set_tx_function_flag(struct rte_eth_dev *dev, struct ice_tx_queue *txq)
 {
 	struct ice_adapter *ad =
@@ -3123,7 +3123,7 @@ ice_prep_pkts(__rte_unused void *tx_queue, struct rte_mbuf **tx_pkts,
 	return i;
 }
 
-void __attribute__((cold))
+void __rte_cold
 ice_set_tx_function(struct rte_eth_dev *dev)
 {
 	struct ice_adapter *ad =
@@ -3752,7 +3752,7 @@ ice_get_default_pkt_type(uint16_t ptype)
 	return type_table[ptype];
 }
 
-void __attribute__((cold))
+void __rte_cold
 ice_set_default_ptype_table(struct rte_eth_dev *dev)
 {
 	struct ice_adapter *ad =
diff --git a/drivers/net/ice/ice_rxtx_vec_sse.c b/drivers/net/ice/ice_rxtx_vec_sse.c
index 9d5f1f194f..382ef31f3a 100644
--- a/drivers/net/ice/ice_rxtx_vec_sse.c
+++ b/drivers/net/ice/ice_rxtx_vec_sse.c
@@ -609,7 +609,7 @@ ice_xmit_pkts_vec(void *tx_queue, struct rte_mbuf **tx_pkts,
 	return nb_tx;
 }
 
-int __attribute__((cold))
+int __rte_cold
 ice_rxq_vec_setup(struct ice_rx_queue *rxq)
 {
 	if (!rxq)
@@ -619,7 +619,7 @@ ice_rxq_vec_setup(struct ice_rx_queue *rxq)
 	return ice_rxq_vec_setup_default(rxq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 ice_txq_vec_setup(struct ice_tx_queue __rte_unused *txq)
 {
 	if (!txq)
@@ -629,13 +629,13 @@ ice_txq_vec_setup(struct ice_tx_queue __rte_unused *txq)
 	return 0;
 }
 
-int __attribute__((cold))
+int __rte_cold
 ice_rx_vec_dev_check(struct rte_eth_dev *dev)
 {
 	return ice_rx_vec_dev_check_default(dev);
 }
 
-int __attribute__((cold))
+int __rte_cold
 ice_tx_vec_dev_check(struct rte_eth_dev *dev)
 {
 	return ice_tx_vec_dev_check_default(dev);
diff --git a/drivers/net/ionic/ionic_rxtx.c b/drivers/net/ionic/ionic_rxtx.c
index a721d8c521..2592f5cab6 100644
--- a/drivers/net/ionic/ionic_rxtx.c
+++ b/drivers/net/ionic/ionic_rxtx.c
@@ -67,7 +67,7 @@ ionic_txq_info_get(struct rte_eth_dev *dev, uint16_t queue_id,
 	qinfo->conf.tx_deferred_start = txq->deferred_start;
 }
 
-static inline void __attribute__((cold))
+static inline void __rte_cold
 ionic_tx_flush(struct ionic_cq *cq)
 {
 	struct ionic_queue *q = cq->bound_q;
@@ -118,7 +118,7 @@ ionic_tx_flush(struct ionic_cq *cq)
 	}
 }
 
-void __attribute__((cold))
+void __rte_cold
 ionic_dev_tx_queue_release(void *tx_queue)
 {
 	struct ionic_qcq *txq = (struct ionic_qcq *)tx_queue;
@@ -128,7 +128,7 @@ ionic_dev_tx_queue_release(void *tx_queue)
 	ionic_qcq_free(txq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 ionic_dev_tx_queue_stop(struct rte_eth_dev *eth_dev, uint16_t tx_queue_id)
 {
 	struct ionic_qcq *txq;
@@ -154,7 +154,7 @@ ionic_dev_tx_queue_stop(struct rte_eth_dev *eth_dev, uint16_t tx_queue_id)
 	return 0;
 }
 
-int __attribute__((cold))
+int __rte_cold
 ionic_dev_tx_queue_setup(struct rte_eth_dev *eth_dev, uint16_t tx_queue_id,
 		uint16_t nb_desc, uint32_t socket_id __rte_unused,
 		const struct rte_eth_txconf *tx_conf)
@@ -208,7 +208,7 @@ ionic_dev_tx_queue_setup(struct rte_eth_dev *eth_dev, uint16_t tx_queue_id,
 /*
  * Start Transmit Units for specified queue.
  */
-int __attribute__((cold))
+int __rte_cold
 ionic_dev_tx_queue_start(struct rte_eth_dev *eth_dev, uint16_t tx_queue_id)
 {
 	struct ionic_qcq *txq;
@@ -609,7 +609,7 @@ ionic_rxq_info_get(struct rte_eth_dev *dev, uint16_t queue_id,
 	qinfo->conf.offloads = rxq->offloads;
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 ionic_rx_empty(struct ionic_queue *q)
 {
 	struct ionic_qcq *rxq = IONIC_Q_TO_QCQ(q);
@@ -625,7 +625,7 @@ ionic_rx_empty(struct ionic_queue *q)
 	}
 }
 
-void __attribute__((cold))
+void __rte_cold
 ionic_dev_rx_queue_release(void *rx_queue)
 {
 	struct ionic_qcq *rxq = (struct ionic_qcq *)rx_queue;
@@ -637,7 +637,7 @@ ionic_dev_rx_queue_release(void *rx_queue)
 	ionic_qcq_free(rxq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 ionic_dev_rx_queue_setup(struct rte_eth_dev *eth_dev,
 		uint16_t rx_queue_id,
 		uint16_t nb_desc,
@@ -873,7 +873,7 @@ ionic_rx_recycle(struct ionic_queue *q, uint32_t q_desc_index,
 	ionic_q_post(q, true, ionic_rx_clean, mbuf);
 }
 
-static int __attribute__((cold))
+static int __rte_cold
 ionic_rx_fill(struct ionic_qcq *rxq, uint32_t len)
 {
 	struct ionic_queue *q = &rxq->q;
@@ -950,7 +950,7 @@ ionic_rx_fill(struct ionic_qcq *rxq, uint32_t len)
 /*
  * Start Receive Units for specified queue.
  */
-int __attribute__((cold))
+int __rte_cold
 ionic_dev_rx_queue_start(struct rte_eth_dev *eth_dev, uint16_t rx_queue_id)
 {
 	uint32_t frame_size = eth_dev->data->dev_conf.rxmode.max_rx_pkt_len;
@@ -983,7 +983,7 @@ ionic_dev_rx_queue_start(struct rte_eth_dev *eth_dev, uint16_t rx_queue_id)
 	return 0;
 }
 
-static inline void __attribute__((cold))
+static inline void __rte_cold
 ionic_rxq_service(struct ionic_cq *cq, uint32_t work_to_do,
 		void *service_cb_arg)
 {
@@ -1038,7 +1038,7 @@ ionic_rxq_service(struct ionic_cq *cq, uint32_t work_to_do,
 /*
  * Stop Receive Units for specified queue.
  */
-int __attribute__((cold))
+int __rte_cold
 ionic_dev_rx_queue_stop(struct rte_eth_dev *eth_dev, uint16_t rx_queue_id)
 {
 	struct ionic_qcq *rxq;
diff --git a/drivers/net/ixgbe/ixgbe_rxtx.c b/drivers/net/ixgbe/ixgbe_rxtx.c
index 7b398f1a1b..d76d8c9b8d 100644
--- a/drivers/net/ixgbe/ixgbe_rxtx.c
+++ b/drivers/net/ixgbe/ixgbe_rxtx.c
@@ -2284,7 +2284,7 @@ ixgbe_recv_pkts_lro_bulk_alloc(void *rx_queue, struct rte_mbuf **rx_pkts,
  *
  **********************************************************************/
 
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_tx_queue_release_mbufs(struct ixgbe_tx_queue *txq)
 {
 	unsigned i;
@@ -2409,7 +2409,7 @@ ixgbe_dev_tx_done_cleanup(void *tx_queue, uint32_t free_cnt)
 	return ixgbe_tx_done_cleanup_full(txq, free_cnt);
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_tx_free_swring(struct ixgbe_tx_queue *txq)
 {
 	if (txq != NULL &&
@@ -2417,7 +2417,7 @@ ixgbe_tx_free_swring(struct ixgbe_tx_queue *txq)
 		rte_free(txq->sw_ring);
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_tx_queue_release(struct ixgbe_tx_queue *txq)
 {
 	if (txq != NULL && txq->ops != NULL) {
@@ -2427,14 +2427,14 @@ ixgbe_tx_queue_release(struct ixgbe_tx_queue *txq)
 	}
 }
 
-void __attribute__((cold))
+void __rte_cold
 ixgbe_dev_tx_queue_release(void *txq)
 {
 	ixgbe_tx_queue_release(txq);
 }
 
 /* (Re)set dynamic ixgbe_tx_queue fields to defaults */
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_reset_tx_queue(struct ixgbe_tx_queue *txq)
 {
 	static const union ixgbe_adv_tx_desc zeroed_desc = {{0}};
@@ -2484,7 +2484,7 @@ static const struct ixgbe_txq_ops def_txq_ops = {
  * the queue parameters. Used in tx_queue_setup by primary process and then
  * in dev_init by secondary process when attaching to an existing ethdev.
  */
-void __attribute__((cold))
+void __rte_cold
 ixgbe_set_tx_function(struct rte_eth_dev *dev, struct ixgbe_tx_queue *txq)
 {
 	/* Use a simple Tx queue (no offloads, no multi segs) if possible */
@@ -2555,7 +2555,7 @@ ixgbe_get_tx_port_offloads(struct rte_eth_dev *dev)
 	return tx_offload_capa;
 }
 
-int __attribute__((cold))
+int __rte_cold
 ixgbe_dev_tx_queue_setup(struct rte_eth_dev *dev,
 			 uint16_t queue_idx,
 			 uint16_t nb_desc,
@@ -2770,7 +2770,7 @@ ixgbe_dev_tx_queue_setup(struct rte_eth_dev *dev,
  *
  * @m scattered cluster head
  */
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_free_sc_cluster(struct rte_mbuf *m)
 {
 	uint16_t i, nb_segs = m->nb_segs;
@@ -2783,7 +2783,7 @@ ixgbe_free_sc_cluster(struct rte_mbuf *m)
 	}
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_rx_queue_release_mbufs(struct ixgbe_rx_queue *rxq)
 {
 	unsigned i;
@@ -2820,7 +2820,7 @@ ixgbe_rx_queue_release_mbufs(struct ixgbe_rx_queue *rxq)
 			}
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_rx_queue_release(struct ixgbe_rx_queue *rxq)
 {
 	if (rxq != NULL) {
@@ -2831,7 +2831,7 @@ ixgbe_rx_queue_release(struct ixgbe_rx_queue *rxq)
 	}
 }
 
-void __attribute__((cold))
+void __rte_cold
 ixgbe_dev_rx_queue_release(void *rxq)
 {
 	ixgbe_rx_queue_release(rxq);
@@ -2845,7 +2845,7 @@ ixgbe_dev_rx_queue_release(void *rxq)
  *  -EINVAL: the preconditions are NOT satisfied and the default Rx burst
  *           function must be used.
  */
-static inline int __attribute__((cold))
+static inline int __rte_cold
 check_rx_burst_bulk_alloc_preconditions(struct ixgbe_rx_queue *rxq)
 {
 	int ret = 0;
@@ -2882,7 +2882,7 @@ check_rx_burst_bulk_alloc_preconditions(struct ixgbe_rx_queue *rxq)
 }
 
 /* Reset dynamic ixgbe_rx_queue fields back to defaults */
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_reset_rx_queue(struct ixgbe_adapter *adapter, struct ixgbe_rx_queue *rxq)
 {
 	static const union ixgbe_adv_rx_desc zeroed_desc = {{0}};
@@ -3007,7 +3007,7 @@ ixgbe_get_rx_port_offloads(struct rte_eth_dev *dev)
 	return offloads;
 }
 
-int __attribute__((cold))
+int __rte_cold
 ixgbe_dev_rx_queue_setup(struct rte_eth_dev *dev,
 			 uint16_t queue_idx,
 			 uint16_t nb_desc,
@@ -3288,7 +3288,7 @@ ixgbe_dev_tx_descriptor_status(void *tx_queue, uint16_t offset)
 /*
  * Set up link loopback for X540/X550 mode Tx->Rx.
  */
-static inline void __attribute__((cold))
+static inline void __rte_cold
 ixgbe_setup_loopback_link_x540_x550(struct ixgbe_hw *hw, bool enable)
 {
 	uint32_t macc;
@@ -3316,7 +3316,7 @@ ixgbe_setup_loopback_link_x540_x550(struct ixgbe_hw *hw, bool enable)
 	IXGBE_WRITE_REG(hw, IXGBE_MACC, macc);
 }
 
-void __attribute__((cold))
+void __rte_cold
 ixgbe_dev_clear_queues(struct rte_eth_dev *dev)
 {
 	unsigned i;
@@ -4424,7 +4424,7 @@ ixgbe_vmdq_tx_hw_configure(struct ixgbe_hw *hw)
 	IXGBE_WRITE_FLUSH(hw);
 }
 
-static int __attribute__((cold))
+static int __rte_cold
 ixgbe_alloc_rx_queue_mbufs(struct ixgbe_rx_queue *rxq)
 {
 	struct ixgbe_rx_entry *rxe = rxq->sw_ring;
@@ -4724,7 +4724,7 @@ ixgbe_set_ivar(struct rte_eth_dev *dev, u8 entry, u8 vector, s8 type)
 	}
 }
 
-void __attribute__((cold))
+void __rte_cold
 ixgbe_set_rx_function(struct rte_eth_dev *dev)
 {
 	uint16_t i, rx_using_sse;
@@ -4977,7 +4977,7 @@ ixgbe_set_rsc(struct rte_eth_dev *dev)
 /*
  * Initializes Receive Unit.
  */
-int __attribute__((cold))
+int __rte_cold
 ixgbe_dev_rx_init(struct rte_eth_dev *dev)
 {
 	struct ixgbe_hw     *hw;
@@ -5154,7 +5154,7 @@ ixgbe_dev_rx_init(struct rte_eth_dev *dev)
 /*
  * Initializes Transmit Unit.
  */
-void __attribute__((cold))
+void __rte_cold
 ixgbe_dev_tx_init(struct rte_eth_dev *dev)
 {
 	struct ixgbe_hw     *hw;
@@ -5243,7 +5243,7 @@ ixgbe_check_supported_loopback_mode(struct rte_eth_dev *dev)
 /*
  * Set up link for 82599 loopback mode Tx->Rx.
  */
-static inline void __attribute__((cold))
+static inline void __rte_cold
 ixgbe_setup_loopback_link_82599(struct ixgbe_hw *hw)
 {
 	PMD_INIT_FUNC_TRACE();
@@ -5271,7 +5271,7 @@ ixgbe_setup_loopback_link_82599(struct ixgbe_hw *hw)
 /*
  * Start Transmit and Receive Units.
  */
-int __attribute__((cold))
+int __rte_cold
 ixgbe_dev_rxtx_start(struct rte_eth_dev *dev)
 {
 	struct ixgbe_hw     *hw;
@@ -5359,7 +5359,7 @@ ixgbe_dev_rxtx_start(struct rte_eth_dev *dev)
 /*
  * Start Receive Units for specified queue.
  */
-int __attribute__((cold))
+int __rte_cold
 ixgbe_dev_rx_queue_start(struct rte_eth_dev *dev, uint16_t rx_queue_id)
 {
 	struct ixgbe_hw     *hw;
@@ -5401,7 +5401,7 @@ ixgbe_dev_rx_queue_start(struct rte_eth_dev *dev, uint16_t rx_queue_id)
 /*
  * Stop Receive Units for specified queue.
  */
-int __attribute__((cold))
+int __rte_cold
 ixgbe_dev_rx_queue_stop(struct rte_eth_dev *dev, uint16_t rx_queue_id)
 {
 	struct ixgbe_hw     *hw;
@@ -5441,7 +5441,7 @@ ixgbe_dev_rx_queue_stop(struct rte_eth_dev *dev, uint16_t rx_queue_id)
 /*
  * Start Transmit Units for specified queue.
  */
-int __attribute__((cold))
+int __rte_cold
 ixgbe_dev_tx_queue_start(struct rte_eth_dev *dev, uint16_t tx_queue_id)
 {
 	struct ixgbe_hw     *hw;
@@ -5480,7 +5480,7 @@ ixgbe_dev_tx_queue_start(struct rte_eth_dev *dev, uint16_t tx_queue_id)
 /*
  * Stop Transmit Units for specified queue.
  */
-int __attribute__((cold))
+int __rte_cold
 ixgbe_dev_tx_queue_stop(struct rte_eth_dev *dev, uint16_t tx_queue_id)
 {
 	struct ixgbe_hw     *hw;
@@ -5577,7 +5577,7 @@ ixgbe_txq_info_get(struct rte_eth_dev *dev, uint16_t queue_id,
 /*
  * [VF] Initializes Receive Unit.
  */
-int __attribute__((cold))
+int __rte_cold
 ixgbevf_dev_rx_init(struct rte_eth_dev *dev)
 {
 	struct ixgbe_hw     *hw;
@@ -5701,7 +5701,7 @@ ixgbevf_dev_rx_init(struct rte_eth_dev *dev)
 /*
  * [VF] Initializes Transmit Unit.
  */
-void __attribute__((cold))
+void __rte_cold
 ixgbevf_dev_tx_init(struct rte_eth_dev *dev)
 {
 	struct ixgbe_hw     *hw;
@@ -5742,7 +5742,7 @@ ixgbevf_dev_tx_init(struct rte_eth_dev *dev)
 /*
  * [VF] Start Transmit and Receive Units.
  */
-void __attribute__((cold))
+void __rte_cold
 ixgbevf_dev_rxtx_start(struct rte_eth_dev *dev)
 {
 	struct ixgbe_hw     *hw;
diff --git a/drivers/net/ixgbe/ixgbe_rxtx_vec_neon.c b/drivers/net/ixgbe/ixgbe_rxtx_vec_neon.c
index feb86c61ee..293b7c8bd1 100644
--- a/drivers/net/ixgbe/ixgbe_rxtx_vec_neon.c
+++ b/drivers/net/ixgbe/ixgbe_rxtx_vec_neon.c
@@ -531,25 +531,25 @@ ixgbe_xmit_fixed_burst_vec(void *tx_queue, struct rte_mbuf **tx_pkts,
 	return nb_pkts;
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_tx_queue_release_mbufs_vec(struct ixgbe_tx_queue *txq)
 {
 	_ixgbe_tx_queue_release_mbufs_vec(txq);
 }
 
-void __attribute__((cold))
+void __rte_cold
 ixgbe_rx_queue_release_mbufs_vec(struct ixgbe_rx_queue *rxq)
 {
 	_ixgbe_rx_queue_release_mbufs_vec(rxq);
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_tx_free_swring(struct ixgbe_tx_queue *txq)
 {
 	_ixgbe_tx_free_swring_vec(txq);
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_reset_tx_queue(struct ixgbe_tx_queue *txq)
 {
 	_ixgbe_reset_tx_queue_vec(txq);
@@ -561,19 +561,19 @@ static const struct ixgbe_txq_ops vec_txq_ops = {
 	.reset = ixgbe_reset_tx_queue,
 };
 
-int __attribute__((cold))
+int __rte_cold
 ixgbe_rxq_vec_setup(struct ixgbe_rx_queue *rxq)
 {
 	return ixgbe_rxq_vec_setup_default(rxq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 ixgbe_txq_vec_setup(struct ixgbe_tx_queue *txq)
 {
 	return ixgbe_txq_vec_setup_default(txq, &vec_txq_ops);
 }
 
-int __attribute__((cold))
+int __rte_cold
 ixgbe_rx_vec_dev_conf_condition_check(struct rte_eth_dev *dev)
 {
 	struct rte_eth_rxmode *rxmode = &dev->data->dev_conf.rxmode;
diff --git a/drivers/net/ixgbe/ixgbe_rxtx_vec_sse.c b/drivers/net/ixgbe/ixgbe_rxtx_vec_sse.c
index 599ba30e51..517ca31669 100644
--- a/drivers/net/ixgbe/ixgbe_rxtx_vec_sse.c
+++ b/drivers/net/ixgbe/ixgbe_rxtx_vec_sse.c
@@ -702,25 +702,25 @@ ixgbe_xmit_fixed_burst_vec(void *tx_queue, struct rte_mbuf **tx_pkts,
 	return nb_pkts;
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_tx_queue_release_mbufs_vec(struct ixgbe_tx_queue *txq)
 {
 	_ixgbe_tx_queue_release_mbufs_vec(txq);
 }
 
-void __attribute__((cold))
+void __rte_cold
 ixgbe_rx_queue_release_mbufs_vec(struct ixgbe_rx_queue *rxq)
 {
 	_ixgbe_rx_queue_release_mbufs_vec(rxq);
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_tx_free_swring(struct ixgbe_tx_queue *txq)
 {
 	_ixgbe_tx_free_swring_vec(txq);
 }
 
-static void __attribute__((cold))
+static void __rte_cold
 ixgbe_reset_tx_queue(struct ixgbe_tx_queue *txq)
 {
 	_ixgbe_reset_tx_queue_vec(txq);
@@ -732,19 +732,19 @@ static const struct ixgbe_txq_ops vec_txq_ops = {
 	.reset = ixgbe_reset_tx_queue,
 };
 
-int __attribute__((cold))
+int __rte_cold
 ixgbe_rxq_vec_setup(struct ixgbe_rx_queue *rxq)
 {
 	return ixgbe_rxq_vec_setup_default(rxq);
 }
 
-int __attribute__((cold))
+int __rte_cold
 ixgbe_txq_vec_setup(struct ixgbe_tx_queue *txq)
 {
 	return ixgbe_txq_vec_setup_default(txq, &vec_txq_ops);
 }
 
-int __attribute__((cold))
+int __rte_cold
 ixgbe_rx_vec_dev_conf_condition_check(struct rte_eth_dev *dev)
 {
 	return ixgbe_rx_vec_dev_conf_condition_check_default(dev);
diff --git a/drivers/net/mlx5/mlx5_rxtx_vec.c b/drivers/net/mlx5/mlx5_rxtx_vec.c
index 9d7a4ceb7e..1518bdd5b4 100644
--- a/drivers/net/mlx5/mlx5_rxtx_vec.c
+++ b/drivers/net/mlx5/mlx5_rxtx_vec.c
@@ -121,7 +121,7 @@ mlx5_rx_burst_vec(void *dpdk_rxq, struct rte_mbuf **pkts, uint16_t pkts_n)
  * @return
  *   1 if supported, negative errno value if not.
  */
-int __attribute__((cold))
+int __rte_cold
 mlx5_rxq_check_vec_support(struct mlx5_rxq_data *rxq)
 {
 	struct mlx5_rxq_ctrl *ctrl =
@@ -145,7 +145,7 @@ mlx5_rxq_check_vec_support(struct mlx5_rxq_data *rxq)
  * @return
  *   1 if supported, negative errno value if not.
  */
-int __attribute__((cold))
+int __rte_cold
 mlx5_check_vec_rx_support(struct rte_eth_dev *dev)
 {
 	struct mlx5_priv *priv = dev->data->dev_private;
diff --git a/drivers/net/virtio/virtio_rxtx_simple.c b/drivers/net/virtio/virtio_rxtx_simple.c
index f8bcbaa1c7..a26182bb46 100644
--- a/drivers/net/virtio/virtio_rxtx_simple.c
+++ b/drivers/net/virtio/virtio_rxtx_simple.c
@@ -27,7 +27,7 @@
 #pragma GCC diagnostic ignored "-Wcast-qual"
 #endif
 
-int __attribute__((cold))
+int __rte_cold
 virtio_rxq_vec_setup(struct virtnet_rx *rxq)
 {
 	uintptr_t p;
diff --git a/lib/librte_eal/common/include/rte_common.h b/lib/librte_eal/common/include/rte_common.h
index ea526d408b..5a451e4ca2 100644
--- a/lib/librte_eal/common/include/rte_common.h
+++ b/lib/librte_eal/common/include/rte_common.h
@@ -167,6 +167,11 @@ static void __attribute__((destructor(RTE_PRIO(prio)), used)) func(void)
  */
 #define __rte_hot __attribute__((hot))
 
+/**
+ * Hint function in the cold path
+ */
+#define __rte_cold __attribute__((cold))
+
 /*********** Macros for pointer arithmetic ********/
 
 /**
diff --git a/lib/librte_eal/common/include/rte_debug.h b/lib/librte_eal/common/include/rte_debug.h
index 748d32c80f..3ae467211d 100644
--- a/lib/librte_eal/common/include/rte_debug.h
+++ b/lib/librte_eal/common/include/rte_debug.h
@@ -69,7 +69,7 @@ void rte_dump_registers(void);
 void __rte_panic(const char *funcname , const char *format, ...)
 #ifdef __GNUC__
 #if (__GNUC__ > 4 || (__GNUC__ == 4 && __GNUC_MINOR__ > 2))
-	__attribute__((cold))
+	__rte_cold
 #endif
 #endif
 	__attribute__((noreturn))
diff --git a/lib/librte_eal/common/include/rte_log.h b/lib/librte_eal/common/include/rte_log.h
index 1bb0e66944..f2a5bc18ea 100644
--- a/lib/librte_eal/common/include/rte_log.h
+++ b/lib/librte_eal/common/include/rte_log.h
@@ -279,7 +279,7 @@ void rte_log_dump(FILE *f);
 int rte_log(uint32_t level, uint32_t logtype, const char *format, ...)
 #ifdef __GNUC__
 #if (__GNUC__ > 4 || (__GNUC__ == 4 && __GNUC_MINOR__ > 2))
-	__attribute__((cold))
+	__rte_cold
 #endif
 #endif
 	__attribute__((format(printf, 3, 4)));
